I read his other book 'The Sushi Economy' and rememeber being bored with his writing there too. Issenberg lays out the history and how American politics has reached this point. Sasha Issenberg provides a good, if not always spellbinding, overview of how political science developed over the last century. Sasha Issenberg is our most acute observer of the modern political campaign. While the level of detail is rich and interesting, I was still taken aback in Chapter 3 when we started our third new course of histo Better than a campaign handbook that tells you the best practices for campaigning, the Victory Lab takes you on a narrative journey of market testing and behavioral studies to inform campaign strategy, ultimately multi-channel micro-targeting. Did the techniques described in the book really work? That's what the pundits said.
Gathering of more and more data, implementation of competition between phone vendors and checking whether they did their job. I read this book as part of a book discussion group with political activists and the book was unpopular for a number of reasons. Malchow experimenting on ways to register new voters. The tragic part about The Victory Lab is the specifics of how this all works is left vague and unclear. It is not just a book about numbers. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
After 2000, some Democrats realized they were lagging behind. The increasing sophistication of microtargeting. Anyhow, I thought that this might be an appropriate book for the election season. For example, the last chapter is about Barack Obama's 2008 campaign, and about how data-driven it was, but no mention was made at all of John McCain's campaign. The ratio of personal interest stories to actual science is distressingly poor, to the point where I found myself largely skimming as I didn't care about what the pollster who ran a study was like in 5th grade, or where he went to dinner when he was planning his campaign. That raises the question of how much does the candidate even matter? Messaging, strategy, emerging micro trends and he means we use to convey those messages etc. Essentially, this is the story of how campaigns figured out how to target each individual voter, instead of relying solely on mass market advertising.
A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics. Even more so for people who have worked or are involved in politics, as it will certainly have them look back on their past work with a completely different point of view. I don't know if I would go that far. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. Even more so for people who have worked or are involved in politics, as it will certainly have them look back on their past work with a completely different point of view. But if Texas ever turns purple, then I've got facebook, google pages, and book reviews that the campaigns will use to determine if I should receive negative ad campaigns or Get Out The Vote literature. Very general history of early political science, and some discussion of modern large-scale political campaigns.
As a graduate student at-large, I would think that we would need more cases and a thorough accounting for the time element that exists in any campaign before we brand any of these techniques winning strategies. The real stars here are the data-driven consultants who are changing the way elections are won. While volunteering for the Obama campaign in 2008, I wondered where that seemingly endless stream of names and phone numbers of potential supporters was coming from. It will have you grinning and shaking your head at some of the strategy that various campaign analysts came up with. Database with more or less every American voter.
If you can look past these narrative challenges, however, it's interesting to learn how little political campaigns knew about the effectiveness of specific outreach techniques until fairly recently. A few other reviews here say the book could have made much shorter and I think they're right. Issenberg is an awful, terrible writer. Better than a campaign handbook that tells you the best practices for campaigning, the Victory Lab takes you on a narrative journey of market testing and behavioral studies to inform campaign strategy, ultimately multi-channel micro-targeting. My biggest complaint about the book is that its main characters--all of the behind-the-scenes political scientists and data people who have developed ways to microtarget voters--remain fairly faceless; there are lots of them, from both ends of the political spectrum, and it's very difficult to keep them straight, at least outside of the chapters where they are primarily discussed. I so desperately wanted to like this book and in theory really should have: discussion of how data can drive elections. And yet there was something just completely missing.
Sending letters to potential donors. . In 2012, as a columnist for Slate, he adopted a narrower, more purposeful brief: focussing on the innovative mechanics — particularly the use of data, experiments and advanced analytics — that were transforming the way candidates sought the presidency but were largely ignored by other media coverage. I would have appreciated some context as to how unusual this was. New Book Used Book Cheapest Book How long of a rental duration do you need? Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. Issenberg has a firm grounding in the political universe. Basically, the way many people currently make their evaluations is as such: did your candidate win? Or is it just that those tricks help bolster already well regarded candidates? My expectation of the book was that it was going to me something of a 'How-to' guide for best campaign practices, but it's really a history about the innovators and evolution of advanced voter targeting, and how to use it to win elections.
It doesn't talk about which side is better than the other. Without these, the micro-targeting made possible by matching the voter records with consumer databases and census information would not be feasible, and it would make experimentation much more difficult. And sometime finally came and I at last checked out a book I ought to have read when it was first published five years ago. Victory Lab covers a series of evolutions both within political science and political campaig With election season in full swing, Sasha Issenburg has written a timely and interesting book on an alleged secret science of winning campaigns. However, there are many people operating in politics who I know need to read something like this, if only to come to the realization that their opinions are extremely flawed and cannot be backed up by any kind of empirical data.