In 1997 the rate stood at 45 percent. Train and bus routes are being built at a rapid rate in cities like Beijing and Shanghai, but for many people they are too late. Does one really know what China's consumers look like nowadays, apart from dry statistic numbers? This book reveals why we should all care about the choices made by ordinary Chinese. What differences of consumption are there compared to twenty or thirty years ago? The Ministry of Finance frames a budget each year amid age-old jockeying between rival claimants for limited funds. مع ارتفاع مستوى كفاءة المقلدين ، صارت السلع المقلدة تظهر تقريباً متزامنة مع توقيت بدء طرح السلع الأصلية في الأسواق. General Motors wants to take the Buick upmarket for good reason.
That is true as far as it goes. Lenovo in 2004 points the way to the immediate future…. Ahora se han vuelto la fuerza mas grande, un peso pesado en las grandes ligas economicas. In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. في الفصل الثاني : من يحصل على ماذا ؟ يشرح الكاتب باستفاضة كيف أن العادات الاستهلاكية انتشرت حتى في الأرياف و ظهرت طبقة جديدة من الأثرياء تركب سيارات البي إم دبليو و تتسوق في مولات بكين و شنغهاي و تلبس ساعات رولكس و تقضي فترة بعد الظهيرة في لعب الجولف.
The results are, on one hand, the creation of a new aristocracy with powerful political connections, and an urban middle class of consumers with an increasing disposable income which is clearly catching up with their counterparts in wealthier countries in both domestic and international consumption. If I had gathered for my book even a fraction of the insider information contained in The Inheritance, I joked to friends at the time, I would have needed to leave China before I wrote any of it down. حتى بالنسبة لشخص متحمس للصين. What Gerth passes over is the fact that Chinese consumption as a percentage of economic output is remarkably low, at about 36 percent. في الفصل الثالث : صنع في تايوان غزت تايوان الصغيرة الصين الأم. One by one, these matters have been left to citizens to sort out, or at least to city dwellers with adequate cash. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.
إذا لم تكن لك اهتمامات بالاقتصاد والتسويق فلا أنصحك بقراءة الكتاب : An informative look at the rapid transformation of the Chinese economy and culture since its opening up. By 2007 the Fortune 500 list, which grades companies according to revenues, had Chinese enterprises near the top where they once were also-rans. This was a well-written overview of the impact of China's recent and projected growth. I was particularily moved by the chapter outlining controversial markets that are now propsering as a result of the nations new found wealth and power. The E-mail message field is required. لعل هذه الكلمة تلخص وضع الصينيين في العالم الآن أكبر سوق في العالم لكن الفارق أنهم كانوا في الحقبة الماوية اشتراكيين شيوعيين لكن بعد وفاة ماو و تحول دينج زياو بنج إلى تبني سياسات اقتصاد السوق و انخراط الصين في منظمة التجارة العالمية و نجاحه في انتشال مئات الملايين من الفقر المدقع حتى أصبح ثلث الصينيين بالفعل من الطبقة المتوسطة الراغبة في التمتع برفاهيات الحياة. A reform favouring more consumption is less likely to succeed if it failed to understand what it is addressing.
The purchase was vetoed by the Chinese government because it was drastically at odds with the greener image it is keen to project. But if China was getting rich, the Chinese were not. It should prove beneficial to readers from executives looking to break into the China market to sociologists keen to understand how consumerism is changing China. One moment, you are in the White House with the president. Some of these issues are very frightening- and it makes you think ignorance is truly bliss - but change cannot be brought forth if you ignore the problem. As Gerth points out, China has been transformed from being a country of shared scarcity and immobility under Mao Tse-Tung to an integrated market with circulating people and abundant products.
حتى بالنسبة لشخص متحمس للصين. Journalists in Beijing, even Chinese ones, must creep carefully around the edges of the political system to glean morsels of information. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes. This engaging and provocative book captures with skill and wit the changes that define Chinese markets today and that may, in time, transform the world. لقد أصبحت الصين زعيمة للعالم في كل من إنتاج و استهلاك السلع المقلدة، ببساطة لأن في استطاعتها ذٰلك. China might destabilize the world if it fails. The political system that guides the economy, however, remains deeply opaque and still operates largely backstage.
China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. How China in a couple of decades could turn the world, economically. Additionally, foreign firms in China are forced to adapt international brands to local tastes, which results in market segmentation and failures in standardized mass production. Karl Gerth provides valuable information and insights about consumer choices in China and their implications for Chinese and Western businesses operating in China. They have shown little real desire to sacrifice their living standards to make way for aspiring consumers from the developing world.
But fakes are no joke, as the tale of poisoned powdered milk that ended up killing dozens of babies in 2004 shows. في النهاية يقر الكاتب أن مشكلات الصينيين هي نتيجة للنمط الغربي في الحياة فمشاكل مثل التلوث و ندرة الموارد هي مشاكل ابتدعها بالأساس الغربيون و على خطاهم يسير العالم! And the priests in the state-approved churches solemnly say Mass and administer the sacraments. You'd think someone would learn better the second time around. مثال على ذلك سوق البضائع المقلدة الذي يشهد اقبالا من الصينيين وعجز الحكومة الصينية عن سن قوانين رادعة سيفاجئك هذا الكتاب بظواهر قد نعتقد انها عربية او خليجية بشكل خاص. Micromanagement and rigid planning were not recipes for China's reform success in the 1980s-1990s; they should not be this time, either. My favorite chapter is the one about the influence that Taiwanese pop music and Korean hip-hop has had on mainland Chinese culture, but most of the book is a little less cheerful. More than just a consumer phenomenon, mass car ownership has transformed Chinese cities along the lines of American-style metropolises, with the construction of large, sweeping highways and gated communities, all developed far in advance of public transport.